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Sport policy and public financing of sports in Finland
Lísal, Kryštof ; Slepičková, Irena (advisor) ; Hendl, Jan (referee)
: Title: Sport Policy and Sports Funding from Public Sources in Finland Objectives: The aim of this thesis is to describe how works sport culture in Finland. The thesis shows a high level of attention devote to sport and physical activities with focus on funding of the sport from public sources and lottery business (Veikkaus). The thesis provides knowledge and new information about sport culture in Finland. Methods: I have used methods of case studies and explanation, which allow me to analyze system of sport funding and sport organization in Finland. The methods were combined with secondary information to obtain furthur insight into the sport system in Finland. Results: A high level of sport policy and sports funding from public sources is proved in Finland. Satisfaction of Finns with sport conditions are documented in Eurobarometr survey. Public funding of sport in Finland is above average compere to other EU states. Due to lottery Veikkaus, state funding in to sport has long term increasing trend. Finnish sport culture highlights and characterizes providing precondition from municipalities and Finnish sport culture is driven by voluntary sector. Keywords: municipality, precondition for sport, sport activities, a subsidy, volunteering
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Cooperation of public administration and third sector in sport promotion in Prague 11
Soucha, Matěj ; Slepičková, Irena (advisor) ; Jansa, Petr (referee)
Title: Cooperation of public administration and third sector in sport promotion in Prague 11 Objectives: To describe and to assess the status of providing promotion of sport in Prague 11 Methods: Mixed research, case study, personal interview, questionnaire Results: The status of providing promotion of sport in Prague 11 was described. Based on the ascertainment of local sport organizations representative's opinions on sport environment in Prague 11 current problems in cooperation of public administration and third sector were. Key words: Sport, public administration, municipality, sports organizations, promotion of sport
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Possibilities and limits of events promoting children sport participation - case study of Sazka Olympic multiple event
Gabrielová, Linda ; Slepičková, Irena (advisor) ; Kolář, František (referee)
Title: Possibilities and limits of events promoting children sport participation - case study of Sazka Olympic multiple event Objectives: The aim of the study work is to evaluate the organization and success rate of the project "Sazka Olympic multiple event". The study analyses the possibilities and limits of the project, and provides recommendations how to improve the project in the following years. Methods: The study is a case study and uses mostly qualitative methods of research. Data collected from interviews and document analyses are then evaluated by the SWOT analysis. Results: The results of the study are proposals and recommendations for organization of "Sazka Olympic multiple event" which promotes children sport participation. The case study revealed both strengths and weaknesses of the project and defined its opportunities and threats. The recommendations may be used for the future realization of the project. Keywords: sport participation, children, Czech Olympic Committee, sport promotion
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Cooperation of public administration and third sector in sport promotion in Prague 11
Soucha, Matěj ; Slepičková, Irena (advisor) ; Jansa, Petr (referee)
Title: Cooperation of public administration and third sector in sport promotion in Prague 11 Objectives: To describe and to assess the status of providing promotion of sport in Prague 11 Methods: Mixed research, case study, personal interview, questionnaire Results: The status of providing promotion of sport in Prague 11 was described. Based on the ascertainment of local sport organizations representative's opinions on sport environment in Prague 11 current problems in cooperation of public administration and third sector were. Key words: Sport, public administration, municipality, sports organizations, promotion of sport
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Sport policy and public financing of sports in Finland
Lísal, Kryštof ; Slepičková, Irena (advisor) ; Hendl, Jan (referee)
: Title: Sport Policy and Sports Funding from Public Sources in Finland Objectives: The aim of this thesis is to describe how works sport culture in Finland. The thesis shows a high level of attention devote to sport and physical activities with focus on funding of the sport from public sources and lottery business (Veikkaus). The thesis provides knowledge and new information about sport culture in Finland. Methods: I have used methods of case studies and explanation, which allow me to analyze system of sport funding and sport organization in Finland. The methods were combined with secondary information to obtain furthur insight into the sport system in Finland. Results: A high level of sport policy and sports funding from public sources is proved in Finland. Satisfaction of Finns with sport conditions are documented in Eurobarometr survey. Public funding of sport in Finland is above average compere to other EU states. Due to lottery Veikkaus, state funding in to sport has long term increasing trend. Finnish sport culture highlights and characterizes providing precondition from municipalities and Finnish sport culture is driven by voluntary sector. Keywords: municipality, precondition for sport, sport activities, a subsidy, volunteering
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Fight against obesity in the EU
Nikolaeva, Anastasia ; Bič, Josef (advisor) ; Žamberský, Pavel (referee)
The thesis scrutinizes government activities in response to obesity epidemics in European Union. It reveals causes of obesity; it's social costs and possible solutions on national level. Fat tax, physical activity endorsement and food products label regulation are analysed and assessed based on their effectiveness in obesity reduction.
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Insurance companies and their funding of marketing activities in the field of sport in the Czech Republic
Rapantová, Nela ; Radová, Jarmila (advisor) ; Bártová, Hana (referee)
The aim of this thesis is to analyse the marketing activities of insurance companies in the field of sport and success of those activities. The aim is also finding of public awareness of those activities and their financial analysis. The first part is dedicated to the theory of Sports Marketing, second part of thesis is about specific marketing activities in sports of the three insurance companies, Česká pojišťovna insurance company, ČSOB Pojišťovna insurance company and Kooperativa insurance company. This part deals with the reasons of supporting the field of sport, its use, success and future. The third part is a research of public awareness of sports marketing of Czech insurance companies. The last part contains a financial analysis.
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